New Downtown Building Named for Roger Larson


July 24, 2012 – (RealEstateRama) — Downtown Lincoln’s newest building has been named the Larson Building to honor business and community leader Roger Larson. Mayor Chris Beutler and Block 38 LLC made the announcement at this morning’s grand opening of the new ten-story building on “Q” Street between 13th and 14th streets.

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“Over more than 60 years, Roger Larson’s leadership and love of this city have left an indelible mark on Lincoln,” Mayor Beutler said. “Roger’s life has focused on family, work and civic duty. He doesn’t just talk about what needs to be done. He does the hard work to create positive change in the public, private and nonprofit sectors. We are pleased to salute Roger’s contributions to our community by naming this new downtown landmark in his honor.”

Larson is a native of Wausa, Nebraska and earned a business degree from UNL after serving in the Air Force. After retiring from a 39-year career at KFOR Radio in Lincoln, Larson joined the community relations staff of the National Bank of Commerce, now Wells Fargo, from 1993 through 2007. He now delivers two radio editorials every week and is a fund-raising consultant for SLR Communications. Larson and his wife of 62 years, Shirley, have three children and seven grandchildren.

In addition to serving on the Lincoln-Lancaster County Planning Commission, Larson has served on the boards of more than 40 organizations in Lincoln, including BryanLGH, the Lincoln Public Schools Foundation, the Downtown Lincoln Association, Junior Achievement, the Lincoln Children’s Museum, the Lincoln Food Bank, the YMCA and United Way.

Larson is a member of the Nebraska Broadcasters Hall of Fame and has received many awards for his business and civic work. The Community Builder Award presented annually by the Lincoln Chamber of Commerce also is named in his honor.

The Larson Building includes 17,000 square feet of first-floor retail, six floors of City-operated parking, 52 units in the Parkhaus residential complex on the top three floors, and a green roof. The $31 million project was funded with $14.5 million in private investment and $16.5 million in public funding.

Diane Gonzolas, Citizen Information Center, 402-441-7831


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